COMPELLING BRAND sessions

MEET 

rubiZ.

FOUNDER OF CHARIZMA CO.

A published photographer with heart, an eye for art, and expression from the soul.

Specializing in a film like approach to photography. Directing clients into movements and emotions that feel organic and translate in photographs.

Based in California with a passion for traveling with my clients to destinations that make their soul come alive.FOUNDER OF CHARIZMA CO.

LIFE IS FASCINATING

TO CAPTURE IT- IS A GIFT.

I feel like I’ve been given the gift to walk into a space, have people in front of my camera and instantly feel connected to them, almost as if I've known them all of my life.

I’m constantly overwhelmed with gratitude that people would open up their lives to me in this way. Such an intimate space, in order for me to capture the depths of who they are and what they want to say to the world during the time that they are in it. Life is beautiful, people are full of wonder and talent, to capture it all is a true gift I’ll never take for granted.

I LIKE A CINEMATIC APPROACH TO PHOTOGRAPHY. CAPTURING EMOTION IN MOTION.

client love

the experience

she gave me language i had inside.

so much gold for my brand

Annajoy I Seattle Wedding Photographer

Rubi is incredible! I feel like that word doesn’t even do her justice!

I did a brand identity session with Rubi. For a few hours we sat and talked and she asked me questions and helped me refine my voice and my brand - she gave me language I had inside, but didn’t know how to say. She pulled out so much gold for my brand - I left feeling like I knew for the first time where I was headed, who my ideal clients are and how to talk to them. If I don’t narrow down my voice and talk to my ideal clients, then I’m talking to everyone, but no one - and that’s exactly what I have now! Rubi took notes for me, so I could sit and really think and just be present and answer her questions and at the end wrote everything out for me in a beautiful and concise page.

I’m so beyond thankful for the time, energy and thought Rubi put into our time together- I’ve implemented what we’ve talked about and seen better engagement and I feel more confident about what to share on social media!
Thank you Rubi! I 110% recommended Rubi, she’s worth her rates, in gold!

she was determined to dig deep

she understood me

Adriana Rangel I Hairstylist 

I have known Rubi for quite some time so naturally for the first meeting I imagined a fun catch up coffee date, what I wasn’t expecting was to be in tears by the end of our first session, good tears that is. Not only was she graceful she was also determined to dig deep like way down to the core... I have a hard time expressing myself but she made me feel super comfortable, she heard me out and understood me.. I felt a huge weight lifted off my chest , validated to be completely honest ... After a few more meetings I was able to connect a few dots about myself. It was like there was some kind of alignment going on.

Rubi truly has a gift and genuinely loves to help bring out the absolute best that exists in everyone she encounters. She thrives on all the exciting discoveries made during the process!!

I have a ton of respect for this girl and what she does and I feel super honored and confident about continuing my branding journey with her, I can’t wait to start my brand content sessions with her!!

Family

RAISING BABIES, CHASING DREAMS. -Johnnyswim

My firstborn son pushed me to create a lifestyle that gave me the freedom to be a more present mom. From that moment, year after year, I had a constant pursuit in my soul to see what was next, what was on the other side.

What I found to be on the other side was growth, not just in my career, but in my family, and in myself.

My husband and I believe in building dreams together. We strive to be present parents while giving our all to the passionate pursuits in our heart and souls believing that they will be fuels for our children to live out their own dreams.

Everyday, my life consists of raising our babies, loving my husband, honoring the Lord, and chasing our dreams. 

MUSIC OBSESSED
I am the reason why musicians/artists have a job. I live for music. It’s in my soul and it is what fuels me through my work days.

COFFEE IS MY LOVE LANGUAGE
If you follow me, I am a COFFEE lovin’ freak. Yet, I used to hate coffee! It wasn’t until I had my second son and I was consumed with work that I leaned to coffee for support. Now, I can’t live without it.

ENFP + ENNEAGRAM TYPE 8
In short, ENFP’s are Warm and enthusiastic,Empathetic and caring, Charismatic, Creative, Strong people skills; relates well to others, Disorganized. Enneagram 8’s are Motivators, hate to be controlled, protectors, challenge people.

HOT MESS MOM + HELICOPTER MOM
I’m a combination of “Hot mess mom” and helicopter mom for sure. I’m working on it, don’t judge me.

DESIGNER FOR FUN
Designing spaces with my husband is my favorite thing to do aside from my job. It’s more like a hobby. We discovered his woodworking talent in 2015 and I’ve worked with him ever since. LOL. This might also explain why I love interior designers and think they are the best!

TRIED ALL KINDS OF CAREERS
In all my history of searching for the right career I did the following: Went to fashion design school for a year in Long Beach, Thought I’d pursue acting and took a theatre arts class for a year, and I got my manicurist license only to find out I was terrible at keeping nails on my clients.

COLLECTIONS

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LET'S DO THIS.

Let's bring clarity to your brand. Simplifying your brand message and understanding who you're talking to. Let's create compelling photography that tells a rich story about who you are, what you do, and what you can offer others.